The property is located in Fulwell, an affluent suburb of London within the Borough of Richmond upon Thames, benefiting from good arterial road and rail connections to Central London. The area boasts a relatively youthful and prosperous population, with high employment rates and a catchment population of approximately 1.3 million within 6 miles of Richmond town center. The area offers limited essential retail which drives demand for both Lidl and B&Q from the local catchment.